Pre-built, personalized gift boxes for sports parents, coaches, and local communities. No design time. No decision fatigue. Just order, customize three lines, and ship.
Parents spend hours sourcing shirts, cups, decals, and labels from 5+ vendors.
Custom shops take 2–3 weeks. Coaches don't have time to approve mockups.
Screen printers require 24+ piece minimums. Small teams get priced out.
Amazon for cups, Etsy for decals, local shop for shirts. Shipping costs multiply.
Choose from 32 curated SKUs across sports, school, birthdays, and life events.
Enter team name, town, and year. Choose a tier. No design skills needed.
Order in. Pack station prints labels. Box ships with a personalized insert card.
| Tier | Price | Margin |
|---|---|---|
| Mini | $25 | 28% |
| Standard | $50 | 35% |
| Premium | $95 | 42% |
Contextual extras per box: extra shirts, blanket upgrades, engraved tumblers, label packs. Swaps let customers upgrade base items in-place.
Phase 1 (Now): Direct-to-parent via local team Facebook groups, parent Slack channels, and coach partnerships. Target: 50 orders/week at $60 AOV.
Phase 2 (Q3): B2B bulk orders via school district procurement and league partnerships. Target: 500 orders/week with 40% bulk discount.
| Scenario | Revenue | Margin |
|---|---|---|
| Base Standard Box | $50 | 35% |
| + 2 Add-ons (avg) | +$28 | +12pts |
| + 1 Swap upgrade | +$12 | +5pts |
| Typical Order | $74 | 52% |
32 SKUs browseable, searchable, customizable. Stripe Checkout integration complete with demo mode.
Pack station with checklists, Avery 5160 labels, 4x6 inserts, shipping labels. Print-ready HTML output.
Order intake, pack tracking, inventory alerts, GTM classification. Real-time D1 + KV storage.
The storefront is live. The workers are deployed. The pack station is documented. We need capital for initial blank inventory and one part-time pack operator to prove unit economics at scale.